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A

  • A/B Split
  • Above the fold
  • Affiliate Marketing
  • Alert
  • Annual Agreement
  • Application Program Interface (API)
  • Application Service Provider (ASP)
  • Authentication
  • Autoresponder
  • Acceptable Use Policy (P)

B

  • B-to-B
  • B-to-C
  • Blacklist or Blacklisting
  • Block
  • Bounce e-mail
  • Bounce message
  • Bounce handling
  • Bounce rate
  • Broadcast
  • Broadcast Analytic Report
  • Brute Force Spam Attack

C

  • Campaign
  • Call to Action
  • CAN-SPAM
  • CGI
  • Challenge-response system
  • Click-through and click-through tracking
  • Click-through rate
  • Client’s Total Management and Training
  • Confirmation
  • Confirmed Opt-in
  • Conversion rate
  • Co-registration
  • Cost per Acquisition (CPA)
  • Creative
  • Customer Relationship Management (CRM)
  • Clickthrough Rate (CTR)
  • Comma Separated Value or File (CSV)

D

  • Dedicated Server
  • DAI
  • Deduplication (deduping)
  • Delivered email
  • Delivery tracking
  • Denial of Service Attack (DOS)
  • Design and Creative cost
  • Digest
  • Domain Keys
  • Double Opt-In

E

  • Email address
  • Email Append
  • Email client
  • Email Domain
  • Email filter
  • Email list management software
  • Email marketing software
  • Email newsletter
  • E-mail newsletter advertising
  • Email Prefix
  • Email vendor
  • Email service provider (ESP)
  • Event triggered email

F

  • Forum or newsgroup messages
  • False positive
  • From
  • Full service email service provider

G

  • Goodbye message

H

  • Hard Bounce
  • HTML e-mail
  • Header
  • High Level Domain

I

  • In House list
  • IP address
  • IMAP
  • Inventory
  • ISP

J

  • Jollytiger.com

L

  • Landing page
  • List
  • List Broker
  • List hygiene
  • List owner
  • List rental
  • List sale
  • List area minimum population of 1 million - Business and Consumer
  • List area 100,000 – 1 million population - Business and Consumer
  • Lead Generation Lists

M

  • Mail bomb
  • Mailing List
  • Mail loop
  • Mail Merge Personalization
  • mailto
  • Mail Transfer Agent (MTA)
  • Mail service provider (MSP)
  • Management of clients Lists
  • Monthly Access Fee
  • Multi-part mime

N

  • Net-Managers.com
  • National or International Mailing Lists for Business or Consumer

O

  • One-off
  • One-off Broadcast
  • Open Rate or Open Tracking
  • Opt-in (or Subscribe)
  • Opt-out (or Unsubscribe)
  • One Off mailing

P

  • Permission Marketing
  • Personalization
  • Plain text
  • Post Office Protocol (POP)
  • Postmaster
  • Preferences
  • Preview pane
  • Privacy
  • Privacy policy

Q

  • Queue

R

  • Relay Email Server
  • Rental of opt-in Databases
  • Responder
  • Reverse DNS or Inverse DNS
  • Rich Media
  • ROI

S

  • Seed emails
  • Segment
  • Select
  • Selective Unsubscribe
  • Sent emails
  • Server
  • Shared server
  • Setup cost
  • SMTP
  • Snail mail
  • Soft Bounce
  • SPAM
  • Spamhaus Block List
  • Sponsorship Swap
  • Split Testing
  • Subject Line
  • Subscribe
  • Subscriber
  • Suppression file

T

  • Targeting
  • Teaser
  • Thank-you or acknowledgement page
  • Tracking
  • Transactional email

U

  • Unique click
  • Unsolicited Commercial E-mail (UCE)
  • Unsubscribe
  • Universal Resource Locator (URL)

V

  • Video e-mail
  • Viral Marketing

W

  • Website Analytics Reporting
  • Welcome message
  • White list or white listing
  • Worm

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