Every marketing report from all parts of the world confirm this trend. Electronic marketing via email is here and growing stronger by the day. Following are quotations from just a few industry publications:
Fact 1 about email marketing: According to Direct Marketers Association, email marketing has an average return on investment of $43.52 for every dollar spent which is expected to reach $44.25 by the end of 2011.
Fact 2 about Consumers behavior: A survey conducted in December 2010 indicates that more than 50% of consumers make purchases as a direct outcome of email marketing. It also drives more ROI than any other channel including social media and PPC advertising.
Fact 3: Consumer Email Study, revealed that as many as 90% of consumers go online to send and receive emails every day. At present the average US consumer receives 361 emails every week which is a 20% increase since 2004.
Fact 4 about lists: As many as 42% consumers said that they preferred receiving promotional emails from companies
Fact 5: Smith-Harmon in a study titled “Retail Bulk Email Unsubscribe Benchmark Study” reports that Friday is the most popular day of the week to send out promotional emails to a list of consumers or business. About 42% of the US Online Retailers send at least one promotional email on every Friday.
Fact 6: In 2010, a leading marketing research firm, MERKLE reported that consumers who received email mailing on average contributed $17 in revenue and $4 in margin per household.
“Email is bringing in $40.56 for every dollar spent on it in 2011, compared to catalogs' ROI of $7.30, search's return of $22.24, Internet display advertising's return of $19.72 and mobile's return of $10.51”. - Direct Marketing Association "Power of Direct" (2011)
“Commercial email is expected to drive $63.1 billion in sales in 2011, compared to $57.8 billion in 2010, according to the study”. - Direct Marketing Association "Power of Direct" (2011)
The DMA projects “email to drive $67.8 billion in sales in 2012 and $82.2 billion in sales in 2016” - Direct Marketing Association "Power of Direct" (2011)
“The vast majority of responding companies (72%) rate email as 'excellent' or 'good' for return on investment”. - Econsultancy - Email Marketing Census 2011
There are a possible number of reasons. If the Broadcast was not done by DAI, it could be the quality of the mailing List used or in the Creative. The following tips should help get the most from your email marketing campaign. Ensure the campaign content is not dull and does stand out. Poor subject or incoherent information in the Creative (email) sent out, errors in the HTML coding, unattractive or bland creative (email), poor or badly designed website if traffic is directed there, confusing information on web pages, too much information on web pages, sad product pictures, no physical business address on website, all will all detract from anticipated results.
Results are like all forms of media. It is based on what you’re promoting and how good your offer is. It is also determined by how well your establishment or website is known by your potential customers. An email Marketing Campaign increases awareness of both and through our affiliate Net-Managers, we can further increase your public awareness.
Following each Broadcast DAI monitors the subscription base and if necessary, removes any invalid emails from the list. We also analyze the bounce rate, rectify what we can and advise you if it’s your list. Each list is thoroughly rechecked and cleaned before and after each broadcast.
We can also offer total Management of your Internet through our affiliate, Net-Managers.com
No one wants to spam and we have a policy of only using Opt-in lists which were either acquired or resourced to provide specific targeted lists.
Today, there are commercial advantages in throwing aspersions around re Spam.
Electronic mail is taking business away from traditional sources such as newspapers & the Yellow Pages.
ISP Software is such that it tries to prevent anything getting to a person, even when they may wish to receive it which cuts down their transmissions. Software manufacturers also have a reason as they want to promote the sale of their own products.
The U.S, UK, Australia and other countries passed laws around 2003 in regard to Spam and we comply with these laws even though there has not been a case of a prosecution except in the case of fraudulent products. It makes common sense for a media company to comply with all broadcasting and email regulations.
The 3 main criteria’s of the legislation are that;
a)the subscriber has provided their information voluntarily.
b)the broadcaster disclose who they are when mailing and provide a return address
c)any subscriber have the opportunity to Unsubscribe in the message so they can be automatically removed from receiving further mails
We provide all of this in each of our Broadcasts, proudly!
A good Creative, worded and formatted correctly, combined with our technology, drastically reduces a mail going to the email Junk Box. However if the message has a great Subject Line it will still be read before the email is deleted. No other form of media can do this. Refer to DAI List - Spam Filter Words not to be used.
To ensure maximum deliverability and readership, Email Creative Specifications and HTML content are very important. For example, a Subject line should be no more than 35 characters and we prefer less. Excessive use of capitalisation is not permitted in the Subject Line. The email HTML should be no wider than 570 pixels and although there is no set length, we recommend be no longer than 800 pixels high to minimise scrolling. The HTML file and images combined should be less than 80KB in Images and have to be in GIF or JPEG format. Above are just some of the criteria in creating effective Artwork Creative and is why we recommend your client’s utilise our experts.
Lists are a valuable asset and correct maintenance is very important. DAI can manage client’s Lists however should they wish to maintain them their self, DAI can provide expertise and training on an hourly basis This includes broadcasting, email design, List Management and any other IT knowledge requirements. Full analytics and statistics from client’s website including visits are provided to the client as well as full analytics and statistics from any email Broadcast Campaign.
For a client to have this facility they must be hosted by us or we need access to their Host ISP so we can install in a code. It then tells you how many people looked at your site, what pages they looked at, how long they spent on each page and where they are located (Determined through their IP address)
A Broadcast Analytic Report provides detailed information on the number of emails sent, number of emails received and number of emails opened, Percentage of HTML to Plain text, Links who actually clicked links, Click through rate as a %, Forward to Friend Activity, Un-subscribes, bounced emails and number of new contacts updates. All statistical data can be downloaded into usable reports. DAI provides this free with an Annual Agreement.
Email Auto Responders get results. They are reminders, they can be programmed to send out automatic messages at the completion of a Broadcasting campaign, to people who have visited your website prompting them to ask further questions. They can also send a periodical news update after a visit has been made at your site.The key to growing your business is getting and keeping your message in front of the right people.
For any email that does not get to a client’s recipient, we add further emails or credit the client’s account or at the time of Broadcast for a number to compensate. Delivery into All in boxes cannot be guaranteed.
Unlike most companies providing broadcasting services, we provide full Real Time Statistics of your Broadcast. Whether you do your own broadcasting on our system or if we do it for you you can be provided with full details of what was sent out through our Analytics Tool. This is very important as it provides an insight into future broadcasts.
Before any broadcast, we diligently check the syntax of each email (spelling and address), we check the domain source to confirm it is active and we test & verify each email before a broadcast. This dramatically reduces bounces and accusations of spamming and is in the best interest of you and ourself.
DAI will manage your lists. DAI ensures that their own Lists and those of clients are kept updated.
DAI secures all Lists through encryption and constantly updates Lists by verification, Syntax checking, verification with recipient’s receiving Server, opt-in, opt-out, subscribe and unsubscribe. DAI provides monthly Status Reports with full analytics and statistics from your website including visits if we are hosting it as well as full analytics and statistics from any email Broadcast campaign.
We are now an International Company, having accumulated data and constantly developed new technology since 1999
A Campaign with your Clients advertisement must go to their clients target market.
Most companies in the Broadcasting media industry do not have this ability. DAI has international mailing Lists in over 90 countries rather in only one demographic area. This provides our clients with the most up to date targeted Databases almost anywhere in the world. Whether you are buying, selling, raising funds for charities, our Lists allow you to target an audience that we challenge others to match our service and Databases.
Yes! We have access to many targeted subscribers, not one list but many. B2C, B2B Lists by Industry, Consumer lists, Business Lists in demographic areas reduced to a size that maximizes the effectiveness of any campaign.
We are a web-hosted service which provides clients through international Authorised Agents, sophisticated Email Marketing tools right through to your computer's Internet browser.
Simply put, DAI is your email list Management and Campaign manager. You control your email lists and develop marketing campaigns in one place, through DAI whether you elect to do Broadcasting yourself using our infrastructure or engage DAI to manage your entire Campaign.
It is not advised as it not only complicated and time consuming process, it’s very dangerous. A client’s Hosting company (ISP) will see that you are sending out thousands of emails and will think you are sending out SPAM.
Your ISP will quickly shut you down, cancelling your email campaign as well as affecting your website.
Statistics prove that newspapers have reduced circulation and are moving rapidly into digital media. Printed material such as pamphlets or magazines are not environmentally friendly. Costs are high and have minimal impact these days as most consumers now use the Internet & email. Direct Mailing (Posting) is being replaced by Targeted Email. The cost is less and it’s instantaneous.